Written by Tijana Kopilovic
Edited by Ivona Vukovic
Nowadays, in this era of crisis, where many people feel insecure for their jobs while others are getting fired from their positions and when nothing seems to be changing anytime soon in the region of SE Europe, we urge you to search on the internet for PR positions. You would be amazed with the variety and the quantity you will find! It is in fact true that there is a constant need of PR professionals.
Public Relations professionals are often called for managing a crisis, neutralizing a negative public opinion, helping in building a corporate image or joining strategic teams. They may also serve as storytellers, advisors, organizers, counselors, implementers and strategists. But still there are several myths about them. Let's try to address some of them and provide few insights.
Public Relations professionals are often called for managing a crisis, neutralizing a negative public opinion, helping in building a corporate image or joining strategic teams. They may also serve as storytellers, advisors, organizers, counselors, implementers and strategists. But still there are several myths about them. Let's try to address some of them and provide few insights.
PR is not important to have. The strongest and most powerful brands have specialized people in PR and communication. Reputations deploy neat tactics that are apparently integrated into the company's core mission, vision and culture.- PR people do not deal with finance. In order to be in PR you need to know to deal with numbers. They require adding measurements inside the business conversations and informing senior managers about the financial plan. They also develop, execute and monitor budgets.
- The PR person is behind the scene. Incorrect. Every organization is proud to have smart a PR person; a counselor which will be a great spokesperson and always be able to backing its reputation. The PR person is an advantage of every organization and they like to put them on the stage.
- PR only deals with social media nowadays. Today social media is a main tool. This is true, but also not the only one. PR is dealing with a lot more. Planning, developing and implementing strategies, they are key spokespersons, answering enquiries from media, researching, writing and distributing press releases to targeted media, sourcing and managing speaking and sponsorship opportunities, and many other tasks.
- PR only roles are in media relations. Subset of PR is media relations. Having a good relationship between PR and journalist are in most cases critical. Having the good relation with journalists brings to positive media, which every company wants, but it is far away from the truth that this is their only role, but it is highly important for them.
Well - written topic. Are there any other myths related to Public Relations? Some people believe that there is no need for specialized knowledge and anyone can exercise PR. It will be interesting to use this post as point of reference and to go further so that we identify more gray areas.
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