Written By: Nicki Patta
Edited by: Dr. Dimitrios V. Nikolaidis
Most of you, probably, have never heard about Kell. Right? If you answer is "Correct" then you better learn about her. Kelly Cutrone is the founder of the famous public relations firm ''People's Revolution''. And I guess you don't know what the ''People's Revolution'' is. Hmmmmm... another topic you need to learn about! Well, in a few words, Kelly founded the company at 1996 and since then the company has grown into one of the most powerful PR companies worldwide, owning offices in New York, Paris and Los Angeles. And to prove what I am writing, let me mention you some brands, whose shows have been produced by her: Bulgari, Jeremy Scott, Paco Rabanne, Longchamp, Valentino etc.
In US she is called by many as ''the bad**s publicist''. She is a strong and ambitious business woman and she is sharing her wisdom in every chance. People's Revolution is a very successful company but Cutrone didn't stop there. She has appeared in reality shows, like ''America's Next Top Model'', having a judge role (where she also got the ''Kelly Cut-Throat'' nickname). In 2010, Kelly had her own TV show, named ''Kell on Earth''. The show was about her life and how she manages to have her own company and to produce famous Fashion Weeks while she is a single mother.
At the end, the magic about our discipline is that we can learn and get lessons from various sources: schools; studying; self-observation; personal experience; academic journals; commercial journal, customers, professionals, etc.. We just need to filter out the information and critically assess the value of it!
Edited by: Dr. Dimitrios V. Nikolaidis
Most of you, probably, have never heard about Kell. Right? If you answer is "Correct" then you better learn about her. Kelly Cutrone is the founder of the famous public relations firm ''People's Revolution''. And I guess you don't know what the ''People's Revolution'' is. Hmmmmm... another topic you need to learn about! Well, in a few words, Kelly founded the company at 1996 and since then the company has grown into one of the most powerful PR companies worldwide, owning offices in New York, Paris and Los Angeles. And to prove what I am writing, let me mention you some brands, whose shows have been produced by her: Bulgari, Jeremy Scott, Paco Rabanne, Longchamp, Valentino etc.
In US she is called by many as ''the bad**s publicist''. She is a strong and ambitious business woman and she is sharing her wisdom in every chance. People's Revolution is a very successful company but Cutrone didn't stop there. She has appeared in reality shows, like ''America's Next Top Model'', having a judge role (where she also got the ''Kelly Cut-Throat'' nickname). In 2010, Kelly had her own TV show, named ''Kell on Earth''. The show was about her life and how she manages to have her own company and to produce famous Fashion Weeks while she is a single mother.
Today, Kelly has 68.6k followers on Instagram and 194k followers on Twitter. But what is the recipe to be so successful as Cutrone? What is the role of a Fashion PR? First of all, the person is not responsible for only one job in a company. He/she is responsible for:
- promoting the fashion business,
- marketing the latest fashion in a creative way,
- making influential journalists and bloggers to notice the company,
- building relationships with the Press,
- building a brand (plan shows, promotional events, photoshoots etc),
- making ''key buyers'' to carry their products or promote them,
- gifting (send free products to key editors, celebrities etc.),
- handling complains and
- being critical, because the ''face'' of the client company is in his/her hands.
What Kelly claims to be her secret and gift for her success is that she learned to say the word ''no''. ''This is a service industry and after a while becomes very demanding. Learn the word 'no' and then really have the energy and the experience and the knowledge to sit your client down like a good trekker going through Nepal. You want somebody who's gone to the top of that mountain. You need somebody who's going to say don't drink all your water because you're not going to have any here. Around this corner, you might find a man-eating lion''. And when they asked her, what advice would she give to anyone who would like to get into fashion PR she replied ''when you're following your inner voice, doors tend to eventually open for you, even if they only slam at first''.
At the end, the magic about our discipline is that we can learn and get lessons from various sources: schools; studying; self-observation; personal experience; academic journals; commercial journal, customers, professionals, etc.. We just need to filter out the information and critically assess the value of it!
References:
- Lieber, C. (2014) Badass Publicist Kelly Cutrone's Fashion Horror Storie. [online]. Racked. Available from: http://www.racked.com/2014/9/23/7575955/kelly-cutrone-interview-pr [Accessed 19th October 2015].
- Ciarallo, J. (2008) So what do you do, Kelly Cutrone, Owner, People's Revolution?[online]. Mediabistro. Available from: http://www.mediabistro.com/So-What-Do-You-Do-Kelly-Cutrone-Owner-Peoples-Revolution-a10220.html [Accessed 20th October 2015].
- Tiku, N. (2010) Kelly Cutrone's Advice for PR Success. [online]. Inc. Available from: http://www.inc.com/articles/2010/03/qa-with-kelly-cutrone.html [Accessed 20th October 2015].
No comments:
Post a Comment