PR to the Rescue

Written by Anastasia Koboudis

Edited by Nicki Patta

 

Public Relations isn't only about knowing who your customers are, their issues, finding solutions, or building relationships. What about communication skills? Let's take into consideration the importance and necessity of communication skill. Having great communication skills is one of the most important skills in Public Relations.  Not being able to fluently express yourself, orally or in written, can have a negative effect on your business or the company you represent. Consider the latest problems Volkswagen, the world's largest car company is facing with the faulty emission software. Volkswagen has just hired a new PR manager for damage control. The sole purpose of the new PR manager is to repair the company's public image by, most likely, communicating a message, that this was an isolated incident by a few people in the company and it is not the company's philosophy.

 

For a successful career in the field of Public Relations / Marketing, communicating effectively is a must; skills can and must be developed.  Start practicing today by compiling messages with:

• Simplicity
• Credibility
• Meaning
• Clarity
• Relevance
• Tailor-made to the audience
• Honesty
• Carefully chosen words
• The right Context & Content and
• Well-edited

Reference
Borras, Jo. (2015) VW Cheats EPA Tests, Faces Up to $18 Billion in Fines.[online] Available from:

< http://gas2.org/2015/09/18/vw-cheats-epa-tests-faces-up-to-18-billion-in-fines/ >  [Accessed: 18^th September 2015].