Written by: Konstantinos Kotidis
Edited by: Sofija Hristova
Edited by: Sofija Hristova
In a world surrounded by all kinds of media, new and traditional, unlimited interruptions and thousands of stimuli we are exposed to throughout the day (and night), it's really hard to focus on the important and strategic things, either in professional or personal lives. Slowing down and reevaluation are two of the basic attitudes you need to develop in order to avoid confusion and to successfully achieve aims. Slowing down is more of a psychological approach. No matter how smart, capable, fast or experienced you think you are, you need from time to time to go a step back and try to see things clearly, because life is not a 100 meter race. Such a skill will certainly help you improve and achieve a more critical view on problems or issues in and out of your business. Armed with a fresh view and relaxing mind you need to reevaluate the information and the approaches that your public relations plan is based on. Just a second look on things is not enough. The relaxing process will give high importance in the reevaluation step.
In a constant and changing environment, rethinking your objectives and strategies, and revisiting your focus points are a necessity. An adoption however, of a different approach on the way we do our planning, will help us focus on the strategic elements; the ones holding a really important role and will have the largest contribution in achieving our objectives. 
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